Conversion rate optimisation is not about button colours. It is about removing every reason a buyer hesitates. Here is the checklist that took one of our clients from a 1.4% to a 2.06% conversion rate in 8 weeks.
Above the fold
- Clear value proposition in 5 words or fewer
- Hero image showing the product in use
- Primary CTA visible without scrolling on mobile
Product page
- 5+ high-quality images including lifestyle, scale, and detail shots
- Reviews block above the fold on mobile
- Trust badges (returns, shipping, guarantees) near the buy button
- Sticky add-to-cart on mobile scroll
Cart and checkout
- Free shipping threshold progress bar
- One-click upsells in cart
- Express checkout (Shop Pay, Apple Pay) as the first option
Speed and tech
- Mobile LCP under 2.5s
- Remove unused apps
- Lazy-load below-the-fold images
The result
Same traffic. Same ad spend. 47% more revenue. CRO is not magic — it is a discipline. Run this checklist on your store this week.